SmartBrief

 
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    IAB SmartBrief

  • Receipt-based mobile campaign is tied to World Cup

    24 Apr 2014 | 6:39 am
    Mobile is part of a wider campaign by Home Depot, Coca-Cola and Makita that invites consumers to snap a photo of a store rece -More- 
  • Mobile users are more receptive to video over Wi-Fi

    24 Apr 2014 | 6:39 am
    Mobile users are resistant to video on their devices for a number of reasons, according to various surveys.  -More- 
  • AOL, Yahoo to present original programs at NewFronts

    24 Apr 2014 | 6:39 am
    Online companies such as AOL, Yahoo and Microsoft are planning original programming to attract TV-scale ad spending during th -More- What Are The Three Most Important Marketer Challenges? Find out what keeps CMOs up at night. Advertising Age, in partnership with Erdos & Morgan, identifies the issues & marketing challenges most important to their organizations. Get marketers' biggest priorities here.
  • Brand marketers learn about YouTube stardom from the stars

    24 Apr 2014 | 6:39 am
    Major brands including Ford, AT&T, Samsung and Taco Bell have sent marketers to a three-day Google training program on what i -More- 
  • The 2014 Digital Content NewFronts are coming

    24 Apr 2014 | 6:39 am
    Each year, thousands of people attend the Digital Content NewFronts to witness great new original video content, learn market -More- Coordinator, Mobile Marketing Center of Excellence Interactive Advertising Bureau
 
 
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    4A's SmartBrief

  • Brand marketers learn about YouTube stardom from the stars

    24 Apr 2014 | 8:03 am
    Major brands including Ford, AT&T, Samsung and Taco Bell have sent marketers to a three-day Google training program on what i -More- 
  • Webinar Alert: Crafting Your Final Pitch Presentation

    24 Apr 2014 | 8:03 am
    On May 8, join Brent Hodgins, managing director of Mirren Business Development, who will provide attendees with a new system  -More- 
  • NBA 2K franchise passes creative to CP+B

    24 Apr 2014 | 8:03 am
    Crispin Porter + Bogusky in Los Angeles has nabbed creative duties for the NBA 2K franchise and its next video game series, N -More- 
  • GE hosts one-day digital video campaign

    24 Apr 2014 | 8:03 am
    General Electric ran a one-day #SpringBreakIt digital and social campaign that used video to demonstrate the durability of it -More- 4A's PR Forum – Act Now Register now for the 4A's PR Forum on Wednesday, May 14 in New York. This 1-day event brings together agency PR and communications professionals for discussions that include crisis communications in the world of social media! Speakers include Bob Safian, Editor of Fast Company and Melissa Barnes, Head of Global Brands at Twitter. Sign up now!
  • Colleen DeCourcy becomes a partner at Wieden+Kennedy

    24 Apr 2014 | 8:03 am
     -More- 
 
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    Aviation eBrief

  • Chinese charter service looking for parking space in Macau

    23 Apr 2014 | 11:12 am
    Business Aviation Asia Ltd., a Chinese corporate charter and aircraft management company, is looking to add a new hangar at M -More- Download NBAA's Handbook: Reimbursement of Flight Expenses for Owner-Pilots. Start recovering more money from your airplane. Learn how to gain the maximum Federal reimbursement cost benefit with NBAA's easy-to-use comprehensive handbook, saving you time and money. Learn more.
  • A short take-off and landing to protecting yourself when you rent a plane

    23 Apr 2014 | 11:12 am
    AOPA Insurance Services has teamed up with SocialFlight to present a series of live educational webinars open to all pilots.  -More- Save $65 with Aero-Space Reports AOPA members save $65 off Aero-Space Report's $160 aircraft title package that includes a title search, complete aircraft records and accident/incident report. And during normal business days, AOPA members will receive their package of information within 24 hours!
  • NBAA details new rest guidelines for bizav pilots

    23 Apr 2014 | 11:12 am
    The National Business Aviation Association recently updated its guidelines for how much rest business aviation pilots need.  -More- 
  • San Marcos Fly-In procedures

    23 Apr 2014 | 11:12 am
    Pilots flying into San Marcos, Texas, Fly-In on April 27 should review the notam.  -More- 
  • Aviation takes off on television

    23 Apr 2014 | 11:12 am
    Blogger Jamie Beckett writes about a new aviation-themed television program in development, and an aerospace network looking  -More- Stratus – Now With Split Screen Attitude! The best-selling ADS-B receiver is now better than ever, with 3 new features. A stunning split-screen attitude view in ForeFlight makes it easy to display backup attitude, moving map, weather and traffic—at the same time! Stratus Replay updates weather even with the screen off, and the animated radar feature makes it easy to track developing storms. Get it all for only $899. Shop Now.
 
 
 
 
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    CEC SmartBrief

  • Web-based technology may help support parents of children with autism

    23 Apr 2014 | 10:22 am
     -More- FREE webinar: Music, Movement, and Other Active Learning Techniques (PreK-2) Join Heidi Butkus as she discusses the importance of developmentally appropriate techniques to get little ones' creative juices flowing while learning phonics, math, ELA concepts, and more! May 14, 3:30-4:30 PM EDT
  • Can performance arts improve math, reading for students?

    23 Apr 2014 | 10:22 am
    Research by Arthur Glenberg, a professor of psychology at Arizona State University, shows that acting out text -- from math w -More- Free Calendar of Cartoons—Plenty to Smile About! From the creators of the BRIGANCE® assessments comes Al's World, a series of professionally watercolored cartoons that depict the day-to-day trials and tribulations of Judy—like you, a Special Educator Extraordinaire—and her resourceful colleagues. Sign up to get your FREE 2014-15 school year calendar, a monthly eCartoon, and a smile (or two)!
  • Abilities Awareness Week seeks to teach tolerance

    23 Apr 2014 | 10:22 am
    Students in a New Jersey school district learned about disabilities during the district's Abilities Awareness Week, held earl -More- 
  • How teachers can develop a visionary curriculum

    23 Apr 2014 | 10:22 am
    Community-service projects can help educators develop a curriculum that engages students in visionary thinking -- "helping ou -More- 
  • Help with transition grant ideas

    23 Apr 2014 | 10:22 am
    CEC member Wendy is looking for some great grant ideas for her post high-school students.  -More- Special Education Director Equitas Academy
 
 
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    ProChef SmartBrief

  • Chefs rally around springtime ramps

    23 Apr 2014 | 11:49 am
    Perennially popular ramps are reappearing on restaurant menus adding a touch of garlic and onion flavor to grilled fish, fres -More- 
  • Pickled ingredients elevate sandwiches and salads

    23 Apr 2014 | 11:49 am
    There is no end in sight to the pickling craze as chefs ferment everything from quail eggs and mushrooms to fresh fruits and  -More- Get the all-natural* quality sure to set you apart HARVESTLAND® premium chicken and turkey offer the quality your customers demand,1 and the flavor they crave. Made from chickens and turkeys raised on all-vegetarian diets and no antibiotics, our products are a delicious way to become known for serving fine foods. Get it now!*Minimally Processed, No Artificial Ingredients.1. Mintel insights 2011
  • Bakers go to great lengths to create the perfect loaf

    23 Apr 2014 | 11:49 am
    Artisanal bakers are searching the country for fresh ingredients, heirloom grains and Old World techniques to create deeply f -More- Sikkimese Turmeric and Ginger Idaho® Potatoes Enjoy a taste of the Himalayas with these flavorful cubed Idaho® Potatoes seasoned with garlic, ginger, turmeric, coriander and chile flakes. For this and more great recipes, visit foodservice.idahopotato.com/recipes.
  • Behind the Scenes

    23 Apr 2014 | 11:49 am
    Behind the Scenes: Tips and best practices on management and operations from SmartBrief -More- 
  • Take your career to another level at the CIA

    23 Apr 2014 | 11:49 am
    Advancing your career should be your top priority, and the CIA wants to help you make it a reality.  -More- 
 
 
 
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    IFA SmartBrief

  • Taco Bell pulls out all the stops to market breakfast

    23 Apr 2014 | 11:09 am
    Taco Bell is the only quickservice franchise advertising on Instagram, one of the many channels it is using to promote its ne -More- 
  • Chili's, Maggiano's gains boost Brinker profit in Q3

    23 Apr 2014 | 11:09 am
    Brinker International saw third-quarter profit gains of 8.3% on same-restaurant sales at Chili's Grill & Bar and Maggiano's L -More- 
  • Report: Businesses lagging in responses to cyberthreats

    23 Apr 2014 | 11:09 am
    The pace -- and scope -- of hacker attacks is picking up, and businesses have fallen short in defending themselves, according -More- Give your franchisees the tools they need to succeed. The Constant Contact Franchise Program gives your franchisees easy-to-use email, social, local offer, event and survey tools that connect with customers and drive real results. You'll maintain brand consistency, and get the oversight and insight into how your franchisees communicate and market themselves online. Learn more.
  • Domino's promotes Google Wallet option with chicken pizza

    23 Apr 2014 | 11:09 am
    Domino's Pizza now enables payment by Google Wallet for customers who use their Android mobile application.  -More- 
  • Franchise businesses will continue to thrive in Maine

    23 Apr 2014 | 11:09 am
    After nearly a year of legislative debate in Maine on LD 1458, the legislature voted last week to reject one of the most harm -More- 
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    NRF SmartBrief

  • Ex-Burberry CEO to take charge of Apple's retail next week

    24 Apr 2014 | 8:59 am
    Former Burberry CEO Angela Ahrendts will officially step into the role of Apple retail chief next week, Apple CEO Tim Cook sa -More- Curious about the ROI of retail training? So were we. Turns out, there's a big payoff for creating a customer-centric experience through brand training and helpful expertise. How big? A full 69% more in sales. That's just one of the discoveries Experticity made during its third-party academic study of the retail industry following 63,500 associates in 330 stores over two years. Download the report now.
  • NRF SmartStat: April 24, 2014

    24 Apr 2014 | 8:59 am
    Two-thirds of consumers go online to browse and window-shop for fun.  -More- 
  • GameStop to diversify with AT&T, Simply Mac stores

    24 Apr 2014 | 8:59 am
    Texas-based GameStop will open up to 400 AT&T-branded stores this year in its push to expand beyond gaming into wireless and  -More- 
  • IBM's Watson division developing personal shopping tools

    24 Apr 2014 | 8:59 am
    IBM's Watson unit has invested an undisclosed amount in digital commerce provider Fluid to work on developing personalized sh -More- Small Business Retailers: NRF wants to send you to DC! Your voice matters, but we know your resources are stretched. That's why we're sending up to 50 retailers to DC—on our dime—to share their stories with legislators. Join us, and you'll meet face-to-face with lawmakers and influence the decisions that affect your business. Tell us your story to apply.
  • Sears expands advice features for loyalty members

    24 Apr 2014 | 8:59 am
    Members of Sears' Shop Your Way loyalty program will have new sources of expertise and advice under the Get Advice feature, w -More- 
 
 
 
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